Best Days to Send Marketing Emails

Best Days to Send Marketing Emails9 min read

Best Days to Send Marketing Emails

 

There are four days in the week that are better than the rest for sending marketing emails. These are Tuesdays, Thursdays, Saturdays, and Sundays. In this article, we will discuss the advantages of these days and how they can boost your conversion rates. Read on to learn more! We’ve compiled a list of the best days to send marketing emails that will get you results. Hopefully, this article has helped you to create the best marketing campaigns possible.

Tuesdays

The optimal day to send a marketing email varies depending on your audience, type of email and country. Studies indicate that Tuesdays are the best days to send emails. However, you should consider that these statistics are not comprehensive, and there are several factors to keep in mind. In general, Tuesdays are the best days to send an email because of the high open rate, but they don’t account for your audience’s demographics. This is because people are typically not as active on the weekend, and they’re more likely to spend more time reading emails.

Many studies have been conducted to determine the best days to send marketing emails. While Tuesdays have the highest open rate, they do not always produce the best results in terms of revenue or conversions. However, some emails are more profitable on Thursdays, depending on the audience and industry. It’s best to send actionable and educational emails earlier in the week, since Tuesdays are less likely to be opened and deleted.

Mondays are also good days to send emails. Similarly, the most effective times to send emails are 10 a.m. and 5 to 7 p.m., according to a study by Mailchimp. Fridays have the lowest open rates, with only 5% of people opening emails after 1 p.m. The reason for this is that people usually switch off their devices when commuting home and at noon, most people switch off their devices.

Thursdays

Considering the open rates of your emails, it makes sense to schedule your mailings accordingly. Generally speaking, the best days to send marketing emails are Tuesdays and Thursdays. While some industries experience higher open rates on other days of the week, those in the B2B sector have higher open rates. On average, B2B emails get the most opens on Tuesdays and Thursdays. But that doesn’t mean you should skip sending emails on these days.

There are some exceptions to this rule. In fact, Thursdays are the second-best day for email opening rates, after Sunday. However, email open rates on Wednesdays are slightly higher than on Thursdays. The reason is simple: Thursdays are a day when most people are online. If you can’t send an email on a weekend, your subscribers are less likely to open it. But if you can’t wait until the weekend to send your email blast, consider a weekday.

The most effective time to send marketing emails depends on your audience, your goals, and your method of measuring success. A click-through rate is the number of people who click on an email’s link or image. Of course, this number will always be smaller than the total number of people who open your email. You never know when someone will click on your email! You can increase your open rate by sending marketing emails during these times.

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Saturdays

When it comes to email scheduling, there are many factors that can determine the best time to send your email. You should start by determining who your recipients are. If your email is being sent to an executive, you should know that these types of people are more likely to open it on the weekend. This is because 9-to-five employees are less likely to check their email during the weekend. On the other hand, executives are more likely to open and read your email on Tuesdays, Wednesdays, and Saturdays.

Although some studies have found that people open their emails more on Saturdays, this is not the case. This is probably due to the fact that most emails are sent during the day and the number of recipients is lower. People spend more time relaxing on weekends, and their routines divert their attention away from checking their email inboxes. Furthermore, most studies have shown that the worst time to send marketing emails is between 6 p.m. and 5 a.m. People returning home from work are also less likely to open their emails or purchase products. Therefore, it is recommended that marketers avoid sending marketing emails during these times to ensure that they are receiving a good open rate.

For B2B marketers, the best time to send an email is mid-week, around 10am. This is when executives and entrepreneurs are most likely to open an email. While this may be the best time to send marketing emails to an executive audience, the best time for entrepreneurs is on Saturday at 10am. It’s also important to note that you should segment your audience by seniority or job function to determine what times are most effective for them. If you’re targeting business professionals, it may be better to send your newsletter on Tuesday or Thursday evening before lunch break.

Sundays

The first question you should ask yourself is whether Sundays are the best day to send marketing emails. Most of the time, people are less likely to read marketing emails on Sundays. In fact, the last two weeks of the month are the worst, because most people have already spent the week and are awaiting their next paycheck. On the other hand, early Saturday emails get a high conversion rate of 3.6%.

The best day to send marketing emails depends on your audience and how you measure success. A good indicator of open rates is the percentage of recipients who click on a link or an image. Of course, this figure is going to be far lower than the total number of people who open your email. Of course, some people will still read it and reply to your message. It is therefore crucial to test various days and times to find out when people are more likely to open your email.

Moreover, the optimal time to send a newsletter depends on the habits and devices of your audience. Depending on your niche, Friday might be the best day to reach your audience as they head home from work. Also, bear in mind that time zones and seasons play a role. If you’re targeting customers in the northern hemisphere, you can send your email in the evening, when people are busy with their shopping plans.

After the holiday craziness

Unless you have a specific purpose for sending marketing emails during the holiday season, you’d do well to avoid sending emails on Monday. After all, most people get back to work on Mondays and immediately delete any email they receive. Furthermore, people are out of the office on weekends, so your open rate will be even lower. So, why send emails on those days? Here are a few reasons.

Consider the financial situation of your audience. Even if you plan to send emails during the holiday season, you should consider a possible shift in holiday shopping habits. For example, your subscribers may not be checking their email when they’re shopping at a store. Or they may not even be looking for your products or services. Keeping your subscribers’ financial situations in mind can help you plan the timing of your emails.

Consider the recipient’s reading habits. People who read emails during the holiday season are generally less likely to click on links in them than in emails sent during other times of the year. Therefore, it’s important to create emails that are short and sweet. Holiday-themed emails should also be more fun. Keeping them entertained will increase your chances of receiving a response. When sending emails during the holiday season, consider the time when your target audience will most likely be available to buy your products or services.

Weekdays

Despite the fact that it is a popular myth, weekdays are the best days to send marketing emails. According to Coschedule, weekday emails are opened at a higher rate than those sent on the weekend or on Mondays. This is especially true for newsletters sent by SaaS companies. They tend to receive a higher open rate on Tuesdays and Thursdays, and the overall volume of these newsletters is lower on Saturdays.

Although there is no one right answer to the question of when is the best day to send marketing emails, studies have consistently shown that Tuesday is the most effective day to send them. While this day tends to have a high open rate, it does not necessarily mean that it will result in the highest amount of revenue. In fact, emails sent on Tuesdays are likely to receive higher open rates and read more frequently.

For B2B email campaigns, Mondays are often too busy because workers are settling into the week and attending meetings. During the week, Mondays are also great for sending emails with special content such as a video, guest blog post, or coupon. For email blasts on the weekend, consider sending them on Fridays instead. You’ll be surprised at how many people will open your email. Just make sure to schedule it so that you don’t miss the opportunity.

Also learn about email marketing platform comparison here.

Weekends

While there are numerous ways to reach your audience, the best day to send marketing emails may not be the most appropriate for every type of audience. While sending on a Sunday afternoon or a Tuesday evening may be ideal for your B2B target audience, it is unlikely to be effective for a broader audience. If you’re sending emails to an audience of 9-5 employees, you should wait until Monday or Tuesday to send your messages.

Some cultures check their mail only during working hours, so sending emails on weekends is likely to generate higher open rates. If you’re targeting a young, tech-savvy crowd, a 5 PM email may be effective. Likewise, if you’re targeting a demographic that is more into entertainment, sending an email on Friday might be more successful. People in colder climates will open and read emails in the early morning hours, but they’re far less likely to open them on Mondays.

The last two weeks of the month are not ideal days to send marketing emails, either. People are likely to be indecisive and waiting for their next paycheck. Also, sending emails during the last week of the month will have lower results. The 25th and 26th are the worst days to send marketing emails, while Saturdays are the best days. Early Saturday morning emails are also a good choice, as people typically get their morning coffee in the morning. Moreover, you’ll enjoy a high conversion rate on Saturdays.

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2 responses to “Best Days to Send Marketing Emails9 min read

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