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Best Days to Send Newsletters8 min read

Best Days to Send Newsletters

Best Days to Send Newsletters


The best days to send newsletters vary based on your industry, but here are a few common options. Often, companies send out newsletters on Tuesdays. For some businesses, the best days to send newsletters are Wednesday and Thursday. Tuesdays tend to be less crowded, so they’re likely to receive more emails than other days. However, Wednesday is a good day to send a newsletter because many people have already read a few emails that were sent on Tuesday.


If you’re wondering when the best days to send newsletters are, keep reading. According to some studies, the best days to send newsletters are Wednesday through Thursday. However, this can depend on the type of audience you’re targeting as well as where you’re located. According to most studies, emails sent on working days get better open rates and click-through rates. Emails sent on the weekend see fewer click-throughs and receive fewer opens.

The best time to send newsletters depends on the type of email you’re sending. Some people are more likely to open an email sent at a specific time, such as mornings. Since most customers check their emails first thing in the morning, you’ll want to send your newsletter during this time. Otherwise, your customers might not see it until after lunch or early in the morning. This way, they’ll receive it before the rest of the day.

For B2B newsletters, the best days to send your email are Tuesday, Wednesday, and Thursday. Tuesdays generate the highest open rates, but this doesn’t guarantee the highest revenue growth or conversions. Depending on the industry, Thursdays can be the best days to send newsletters. It’s important to remember that a successful email campaign depends on knowing your audience, and the specifics of your industry.


While there are many benefits of sending newsletters on Tuesday, Wednesday, and Thursday, there are certain factors that can affect the open rate and click-through rate of your emails. In general, sending your newsletters on these days will improve the chances of boosting your conversion rates and revenue. For example, if you’re sending an email that contains a discount code or an offer, you should send it on a Tuesday, Wednesday, or Thursday. However, if you’re planning to send an email on Monday, you may want to consider sending your newsletter on Tuesday, Wednesday, or Thursday.

Email open rates are also higher on weekdays. However, it’s important to keep in mind that people generally spend their weekends doing other personal activities, so Friday emails will get fewer open rates and click-throughs than those sent on weekdays. To get the most out of your email campaign, it’s best to send it on the days that are least busy, such as Wednesday and Thursday. It’s better to send your newsletter on a weekday, rather than a weekend, when the chances are higher that people will open it.

In terms of open rates, Thursday is the best day to send newsletters. However, there are many other days that can increase your open rates. Wednesday, for example, is the half-week day when people are more likely to check their email. On Wednesday, you can expect a 17% open rate on your email. But, if you’re looking for the highest email open rate, try sending it on Tuesday, Thursday, or Wednesday.

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There are several reasons to send newsletters on Tuesday. The top open and click-through rates for two-week emails are on Tuesday, and Monday is the worst. A recent study by Omnisend concluded that Tuesdays are the best days to send promotional emails, followed closely by Thursdays. In addition, it was also found that Tuesdays are the best days to send newsletters. The study also recommended sending newsletters weekly.

However, it should be noted that higher open rates don’t necessarily mean that the campaign is a success. Open rates aren’t necessarily indicative of click-through rates, but they do indicate that more subscribers will read your email and click through. This research was conducted by CampaignMonitor, which analyzed 30 billion emails in 2019 and found that Tuesdays had the highest open rates, followed by Wednesdays and Thursdays.

A/B testing is important to determine the optimal time to send newsletters. If you want to send emails on Tuesday, it’s best to do so at 10 am, 6 am, 2 pm, and 8 pm. However, some marketers argue that the best time to send email newsletters has passed, as targeting groups has advanced to new heights. As a result, you’re best served to send newsletters on Tuesdays and Wednesdays.


When it comes to sending newsletters, there are some best practices that you can use to get the highest open rates possible. First, you should send your emails on weekdays. During the weekends, people tend to be busy preparing for the weekend. In addition, weekend emails aren’t viewed as a top priority by many people. The result is that they are far less likely to be opened or clicked.

The best day to send your newsletter depends on the time of day and the day of the week. In general, Saturdays produce the lowest email open rate, while unsubscribe rates are about the same. The best time for email marketing is between Monday and Tuesday between 8 AM and 9 AM. Email marketing requires patience, and results are highly influenced by tracking. While the best time to send your newsletter depends on your business, this is generally the day that produces the most open and click-through rates.

If you are a SaaS company, you can send an email newsletter that contains content related to your product or service. Since you are likely to be reaching these individuals for work, the open rates will be low. If you are an NGOs, however, your audience is motivated by a cause. By using the post-weekend refreshed feeling to promote your cause, Saturday email open rates aren’t particularly high.

Also learn about constant contacts here.


There are several factors to consider before sending out a newsletter. The first thing to consider is when your readers are likely to open and click on the email. Emails sent on Fridays perform the worst. People usually have a lot to do on the weekend, and they aren’t in the mood to read emails. Moreover, the beginning of the month is the most ideal time to send newsletters as people are generally busy setting up their budgets for the week ahead. Furthermore, if your newsletter is intended to attract new customers, the first weekday is also a good time to send it.

Another factor to consider is whether you should send your newsletter on a weekend or not. While sending an email on a Sunday is an excellent idea for your business, it is unlikely to be opened by your subscribers. Besides, the majority of people don’t send emails on Sunday, so your newsletter may just end up in the “to-read” folder on Monday morning. However, you can still send emails on Sunday, after midnight, or at dawn. Nevertheless, if you’re unable to do this, it might be a good idea to wait until Monday.

During the workweek

When should you send your newsletter? Most people get a high open rate when they send them on a weekday. Avoid the weekend if you want your newsletter to get the highest open rates possible. The best time to send your newsletter is mid to late-morning on a weekday. Experiment with the timing and ask your contacts for feedback. During the workweek are the best days to send newsletters.

According to Mailchimp, Tuesday, Wednesday, and Thursday are the most effective days to send newsletters. On these days, people are in a rush to get ready for the weekend, and are less likely to read work emails on these days. Also, people are more likely to click on emails sent on those days. So, if you want to increase your email opening rates, send your newsletter on a weekday.

Most professionals check their emails shortly after they arrive at work. They read their email newsletters and promotional content. Their email habits are most active between noon and two and a half hours before they head home. After lunch, they check their email again. This is another time that can work to your advantage, especially if your email newsletter has a call to action or sales pitch. So, when is the best time to send newsletters?

During the holiday craziness

There is an abundance of content to choose from during the holiday season, but there are some things you should avoid. While you should try to make your newsletter as exciting as possible, people do not want to see hard-sell emails during the holiday season. Instead, try adopting a customer-centric approach and providing helpful content. Here are some tips on how to send holiday-themed newsletters.

Make it personal. Customers love to read newsletters from brands that support charities and other worthwhile causes. Make sure you use less sales-y language and opt for more eye-catching designs. For example, Mac’s email newsletter used a GIF image that incorporated a countdown, while highlighting the product intermittently. Whole Foods Market used humor, puns, and eye-catching designs to highlight a charitable project during the holiday season.

Use limited time offers. The holiday season is a time when shoppers instinctively know that time is limited. They are not likely to procrastinate until they realize that waiting too long could cost them money. Using limited-time offers with a countdown clock or scarcity in the subject line will maximize open rates. Moreover, creating a loyalty-building campaign with exclusive deals for loyalty program members is another great way to increase sales. Your loyal customers will appreciate the exclusivity and may even plan their shopping trips around this special deal.

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