Braze Email Marketing – What’s New in Braze Email Marketing?
One-size-fits-all approach to email marketing simply doesn’t cut it in the digital ecosystem. Audiences are varied and yearn for relevant content. This is where dynamic segmentation comes in. Using live-updating subsets, users can be defined by custom attributes, making your marketing campaigns more personalized. You can also automate the process, using autoresponders to send messages based on the most relevant criteria.
Intelligent channel selection
In Braze email marketing, intelligent channel selection allows you to send emails at specific times of the day. This feature is available for scheduled delivery campaigns and can also be used in canvases. If you’re not sure about the benefits of this feature, you can read more about it in the Intelligent Timing LAB. Using this feature, you’ll know exactly when your messages are most likely to be opened and engaged.
There are three basic channels for communication: desktop, mobile, and web. You can target these channels based on the data you have in each of them. If you’re not sure which channel will work for you, try using custom events. You can select from a dropdown menu and then choose a custom event. Add properties to the event to further specify the details. Braze Email Marketing is extremely picky when it comes to its channels, and it can be difficult to make the right choice without the right data.
The Intelligent Channel filter lets you select the best messaging channel based on the history of your audience. The filters are based on how often your audience has opened a message in the past. They’re not representative of the majority of your audience, but they’re probably the five to ten percent who have a proven history of engagement. You can also apply this filter to mobile push. Intelligent Channel selection will help you to reach the most targeted audience.
You can use Braze Email Marketing to create a better customer experience by personalizing your emails and ensuring you’re not wasting time on irrelevant channels. Intelligent Channel selection helps you avoid the frustration of sending out the same email to every customer. Intelligent Channel selection also helps you minimize the possibility of duplicate notifications. It helps you build long-lasting connections with your customers, reduces the risk of potential churn and saves on email volume costs.
While Braze Email Marketing is capable of generating professional-looking emails, if you’re looking for a cleaner interface for your emails, you’ve come to the right place. The clean user interface of Braze makes creating your emails a simple process. Just select the type of message you want to send and import any graphics, fonts, or colors you want. Craft your message and view the final output on your phone before deploying it.
While both Salesforce and Braze have a lot of benefits, the user interface for both systems is not nearly as easy to navigate. The latter can require additional time and information gathering, and a more complex experience makes it difficult for users to take action. Braze’s user interface is easier to read and easier to digest. Both platforms provide different kinds of data, which makes it important for marketers to understand which interface will work best for them.
Braze Email Marketing allows users to create in-app messages through its clean, flexible UI. The free extension empowers CRM marketing teams to create a variety of in-app messages. Since there are no coding skills required, users can create a custom in-app message without the hassle of hiring an outside developer. It is a powerful tool for integrating with Braze, enabling marketing teams to customize in-app messages with minimal effort.
For smarter email messaging, Braze Email Marketing also offers an easy-to-use drag-and-drop editor. This drag-and-drop interface is easy to use and has an intuitive drag-and-drop system. The tool supports HTML-based email messages, but does not support full-HTML emails. With the added option of integrating a product recommendation, this tool also supports product-filtering by category.
Alternatively you can use Gohighlevel software for your email marketing needs.
Ability to automate
There are several benefits to using an automated email marketing platform like Braze. Not only will it be much easier to automate email marketing campaigns, but it will also help you to collect more data from your customers. The software collects data from all the devices users use. For example, it can track a customer’s time zone, and import offline data from various websites. It also includes suppression groups to respect opt-out users.
In today’s digital ecosystem, one-size-fits-all approach won’t work because audiences are so diverse. Dynamic segmentation, or the use of custom attributes, helps you to deliver content tailored to a particular subset of users. In addition, people increasingly expect brands to personalize their messaging, and 90% of them express frustration when emails are not relevant. Using an automation platform like Braze will help you stay on top of the ever-changing customer behavior.
With the help of machine learning, digital marketers can exert greater control over when their message is delivered. By ensuring the right time, digital marketers can avoid sending conflicting or ineffective messages. Pizza Hut, for example, used machine learning to increase revenue through email marketing. This automation feature can be highly beneficial for businesses that send out multiple types of messages, such as promotional campaigns and newsletters. And, if you want to test a campaign message before sending it, the auto-scheduling feature helps you do that too.
With an automated email marketing solution, you can track your customer’s engagement in your campaigns. You can even use the system to gather data from your loyalty databases and front end systems. You can use supplemental channels to boost your email conversion rates, including Facebook and Twitter. This makes it even easier to target your audience and get more customers. If you’re ready to try an automated email marketing platform, check out the Braze product page.
ALT text tags
Incorporated ALT text tags can significantly improve the effectiveness of your marketing emails. Without these tags, you could be losing sales to your competitors! Besides, many email clients automatically suppress images, which negatively impacts the readability and response rate of your marketing messages. So, always make sure to incorporate the ALT text tag to maximize the effectiveness of your marketing emails. Here are three reasons why you should consider adding ALT text tags to your email messages:
First of all, ALT text is used to describe the image in an email. It’s important that you write a concise description, but don’t copy and paste the caption. Keep in mind that ALT text is not visible to everyone. If the text is not readable, it’ll be filtered by the spam filters. Second, it’s important to remember that your email’s HTML code must be less than 100 kB, because anything larger will be clipped and added with a button for viewing the entire message. Third, if your email has a bloated HTML code, your recipients won’t be able to see your unsubscribe or manage update button. As a result, they’ll report it as spam.
Third, always use descriptive ALT text for your images. Remember that images are not always clickable, so be sure to describe them in context. If you’re trying to rank well in search engine results for certain keywords, you shouldn’t use keywords without context. For instance, if an image is described as a WordPress website, then it’s unlikely your target audience will see it. It’s important to remember that screen-reading tools typically cut off alt text after 125 characters.
Also learn about best newsletter platforms here.
AMP for email
AMP for email marketing uses the Google’s new AMP framework, originally developed to speed up websites on mobile. AMP for email converts messages from their fundamentally static nature into dynamic units that act like mini web applications that run in the inbox. That means your message can deliver more information and more quickly than ever before. Here’s a look at some of the features of AMP for email marketing. And if you haven’t tried it yet, you’re missing out.
AMP for email enables a more engaging customer experience for your recipients, making it more likely they’ll open and read your email. Because AMP doesn’t contain any third-party advertising, you won’t have to worry about your email being compromised by an ad or pop-up. Plus, AMP for email can be used for email campaigns that include blog posts or interactive customer surveys. With AMP for email, you can use images and videos to enhance your email, and even customize your emails to meet your customers’ individual needs.
Using AMP for email for your email marketing campaigns can boost your conversions and increase the number of customers you get. For example, a brand called Babylon Health saw a 20% increase in customers completing health checks after launching its highly interactive messages powered by AMP for email. These messages saw a 56% click-through rate compared to a simple HTML version. In addition to improving customer engagement, they brought an interactive health visualization experience to the inbox. And a large percentage of the users clicked on the messages to learn more.
The benefits of AMP for email are far-reaching. It makes email marketing more dynamic and engaging than ever. Subscribers can engage with emails and participate in surveys, leave comments, and even make purchases. Email marketing has evolved over the years, and AMP for email will only continue to grow and gain momentum as brands begin incorporating it into their email strategies. However, adoption will likely be gradual, so don’t expect it to become an overnight success for your business.