call tracking on website

How to Add Call Tracking on Website9 min read

How to Add Call Tracking on Website


You can add call tracking to your website for free by using Google Analytics. This will help you track website traffic and identify how to improve your conversion rates. It also helps you track events, such as phone calls and emails. These are very important because they help reduce bounce rates and improve your customer service. Below are some tips to get started:

Google Ads

One way to track calls from your Google Ads campaign is through call reporting. To do this, navigate to the All Campaigns menu and click on the Settings button. Next, select the Call Reporting option, and you’re all set! Then, you’ll see a list of the different types of calls your ad is generating. Once you’ve selected the right attribution model, you’ll be able to see how many people are making phone calls and how many of them are actually converting.

Once you’ve set up call tracking on your Google Ads campaign, you’ll be able to track the number of phone calls your ads are driving. PPC resellers know that many of their prospects want to talk to a live salesperson after landing on their website, and call tracking will help them trace these customers back to the campaign they clicked on. Not only will this data be useful for measuring ROI, but it will also help you make smarter decisions about your budget.

Learn more about call tracking on the website here.

If you’ve ever thought about trying call tracking on your Google Ads campaign, you’ve probably wondered how to set it up. The answer is fairly simple: call tracking allows you to see exactly how many people have clicked on your ad. You can even choose to see how many people clicked on your ad, which gives you more information about who has converted and what’s not. It also helps you make more money, which is always a plus.


Invoca call tracking on the website can improve your website’s conversion rate by more than ten times! The call tracking tool’s AI platform turns conversation data into automated action for improved results. The call intelligence Invoca provides helps you improve every human and digital touchpoint for a better customer experience. You can also suppress ads for callers who convert over the phone. With Invoca’s AI, you can see the entire path from visitor to customer and even understand how they made their decision.

The Invoca tag manages dynamic phone numbers and captures other data, including paid search keywords and Google ClickID, as well as customer journey data. The platform automatically routes calls through its platform and to its destination. The call data from Invoca is correlated with other data, such as website activity and browser cookies, resulting in a holistic view of your customer’s journey. Invoca also offers a social media integration for marketing automation.

Installing Invoca call tracking on a website requires a few simple steps. First, you need to install the Invoca Tag. The tag will replace your normal landing page phone number with an Invoca promo code. To test the system, you can insert an Invoca promo code to your site. Once this is done, the tag will redirect your website visitors to the Invoca promo number. Make sure to stay on the line for at least two minutes to get a thorough analysis of your website’s conversion rate.

Alternatively you can do call tracking from Gohighlevel software. Learn more about it on this page.


A phone-based call tracking API, Marchex helps you keep track of calls from your website. You can track each call using individual phone numbers for relevant pages and areas of your site. Sandia Digital recommended that we integrate Marchex with Google Analytics. You can create POST Callback pages and then add the URLs to these calls to Marchex and Google Analytics. Here are a few of the ways you can use Marchex call tracking to increase your website’s conversion rate.

Marchex call tracking is a great way to know which marketing campaigns are working and which ones aren’t. You can have different phone numbers for different marketing campaigns and forward those calls to the main number of your business. This way, your staff can answer calls as if they were on a single line. You can see where phone traffic comes from, as well as which campaigns are working the best. With Marchex call tracking on your website, you’ll know exactly where your phone traffic is coming from and what campaigns are working best.

The Marchex call tracking on website API is an easy way to integrate it into your reporting infrastructure and your website. You can use Marchex call tracking on your website to track calls and see what your customers are saying about your company. DashThis is a web analytics tool that integrates Marchex call tracking on website data. Founder Stephane Lefranc has been working on business Web projects for more than 15 years. He founded several web marketing agencies and sold dozens of web apps.


Using CallTrackingMetrics to track calls to your website is as easy as adding a line of code to your site. This tracking code powers the dynamic number insertion feature on your site. The code can be added manually or using a WordPress plugin or Google Tag Manager. Call tracking allows you to see detailed conversation analytics and performance benchmarks. If you would like to know more about how CallTrackingMetrics works, check out their website.

A successful inbound marketing campaign depends on first-time callers. Call tracking metrics to help you measure how much your marketing campaign is working. Longer conversations mean higher engagement and eventual conversions. By knowing how long your calls are, you can replicate your successful strategies to boost conversion rates. You can also measure the cost of your campaign by analyzing call duration. For instance, if your website has a contact form, call tracking metrics will let you know how many times visitors click on the form.

CallTrackingMetrics’s integration with Google Analytics is straightforward. It does not require any changes to your AdWords account and is easy to implement. All you need to do is link your account with your website and choose the property that calls will be routed to. You’ll then receive a report on how effective each campaign is based on these numbers. For example, a restaurant advertises a pop-up dinner campaign. Ads appear on Facebook, Google+, and other social media sites and a phone number. Customers then call the restaurant and get routed through the business’s phone system. Call tracking metrics to solve this problem and enable businesses to quantify the effectiveness of each campaign in relation to other channels.

Google Tag Manager

Google Tag Manager is a powerful tool for websites that want to track how many visitors have called a phone number from a link on their site. The Tag Manager can also track click-to-call links and other conversion data. When a visitor clicks on these links, Google Tag Manager records the conversion data in Google Analytics. Moreover, this tool can also be used to set up a tracking code for phone number links and integrate it with Google Analytics.

Install Google Tag Manager on your website using the installation guide or container. Once installed, activate it on all the pages of your website. Remember that keeping Google Analytics and GTM scripts running at the same time will produce inaccurate data. There are guides for installing GTM on WordPress and Squarespace sites. But beware: if you don’t know how to install Google Tag Manager, you can’t track conversion rates.

You can use Google Tag Manager to add iovox script to your website. However, you need to remember that each Google Ads account will have its own JavaScript code. Thus, if you have more than one website, you will have to create separate JavaScript codes for each website. Google Tag Manager is the easiest way to implement conversion tracking. You can also use Google Tag Manager to set up a Google Ads account.

Google Analytics

If you’re looking for a simple way to track phone calls from your website, then call tracking is an excellent option. Google Analytics allows you to track website visitors, and the free version can even track phone calls. In addition to tracking website visitors, it can also track phone calls as conversions, and you can even customize reports and create custom segments. Call tracking is particularly useful for websites that have low conversion rates since it’s impossible to tell if a customer will hang up before they finish buying.

You can also use third-party call-tracking software to monitor calls. Call-tracking software can also track the click-throughs from ads and websites, so you can calculate your ROI on marketing campaigns. To get started, you can sign up for a free trial or purchase a call tracking tool. Once you’ve decided to use Google Analytics to track phone calls, you need to set up the tracking software on your website.

Next, you’ll need to set up goals. Goals are the specific ways in which your website visitors interact with it. They may be specific to your business objectives, such as filling out a quote request form or purchasing an online product. In both cases, you can define a goal for your calls, and then tie it into your GA account. You can even create custom goals to track specific call events. For example, you can set up goals for a specific property, and then use this goal to measure how many people have called your website.

Source-level tracking on the website

If you’re a small business, you may wonder how to track your website’s calls without spending a fortune on marketing. The most basic version of call tracking is source-level tracking, which works well for larger organizations but is not suitable for small businesses. This type of tracking is also useful for A/B testing your ads. However, it does not provide the same type of intel as session-level tracking, which monitors unique consumer sessions.

A key benefit of source-level tracking is the ability to track individual visitors. You can track your PPC and organic campaigns separately. Once you have tracked your website visitors, you can then use their unique tracking phone numbers to see how they got to your website. You can also use the same tracking phone number to track calls from different channels, such as Yellow Pages and Google Ads. This tracking method can give you valuable insights that can improve your marketing efforts, especially in sales calls.

Another advantage of source-level call tracking is that it can help you see which keywords bring visitors to your website. This way, you can target your advertisements accordingly and improve your conversion rate. This type of tracking is highly recommended for analyzing the effectiveness of your online marketing strategy. It has many benefits, including improved conversion rates and better customer service. There are many other options available for tracking website calls, and this article will discuss the advantages of each.


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