HubSpotEmail Marketing – How to Use Lists and Smart Rules in HubSpot Email Marketing

The HubSpot email marketing platform allows you to send emails to your contacts. Depending on your needs, you can send emails to tens of millions of people. To ensure that you get the best return on investment, you should be precise when creating your list. HubSpot offers a free Starter plan as well as bundled plans that are tailored for different marketing list sizes. HubSpot also allows you to have unlimited team members and users.

HubspotEmail Marketing Lists

When using Hubspot email marketing, you will primarily use contact-based lists. You can use lists to target specific companies and industries. You can import contacts into Hubspot without providing their email address. Once you’ve uploaded your contacts, you can edit the properties for them, as well as the column values. For more control, you can also generate reports to track the performance of each list. To learn how to use lists in Hubspot, read on.

Lists in Hubspot email marketing allow you to segment your contacts into different categories. With active lists, you can add and remove contacts based on criteria, while static lists are static and do not update automatically. This allows you to create and maintain segmented lists, nurture leads without micromanaging content, and send out campaign emails and feedback survey forms. For more advanced lists, you can also segment your lists by combining their characteristics, such as interests, location, and other data.

In addition to segmenting contacts into lists based on property, HubSpot offers the ability to create a list based on sales qualified leads. You can also create sales-specific content that is tailored to your target market, such as a case study. In addition to using lists to segment your contacts, you can use lists to manage your database. Once you’ve mastered the basics of Hubspot email marketing, you can create lists that are relevant to your company’s product or service.

Once you’ve created a list, you can refine it by adding or removing criteria. You can also refine your search based on date, number of views, and regex. Using filters, you can select the records you want and refine your search further. For example, you can refine your search by adding specific criteria such as page titles, URLs, and email addresses. Then, you can send out your newsletter to only the people who have submitted your form.

Also you can use Gohighlevel for your email marketing campaigns.

Personalization tokens

A personalization token is a handy tool for email marketing campaigns. With the right token, the subject line of an email can be pre-populated with relevant information. A typical personalization token is the first name of the recipient. However, Hubspot email marketing software offers a much wider variety of options. In this article, we’ll go over the most common ones. Read on to learn how to insert your own personalization tokens in your emails.

To use personalization tokens in Hubspot email marketing campaigns, first create a contact record. Then navigate to Marketing > Landing Pages. Once there, you can create an email template with custom content. When you create a sales email template, you can also include a personalization token. Personalization tokens help you increase your email open rates. In one study, 26% of respondents opened emails that contained personalized subject lines.

Another way to add personalization tokens in Hubspot email marketing campaigns is to add placeholders in the content of each email template. These placeholders are populated with the value of the corresponding property. If you’re sending emails to multiple recipients, you can use placeholder tokens, which will prompt the sender to enter a one-time value, which won’t be saved in the HubSpot property.

Before implementing personalization tokens, make sure you’ve spent some time building your lists. Make sure you’ve used relevant content. You’ll be surprised by how many people actually open email messages when they’re personalized. Personalization tokens in Hubspot email marketing can make a big difference. You should spend some time creating these lists, so that your emails will be relevant to the people on them.

Also learn about the benefits of Hubspot drip campaigns here.

Smart rules

In HubSpot, you can add smart rules to any module, including your blog. You can choose a default version of your content based on your contact list membership or lifecycle stage. When a visitor to your website meets the requirements of a smart rule, they will see the content set for that category. If your website has several smart rules, the first one that matches the visitor’s profile will appear. However, you may wish to use them sparingly and only for certain use-cases.

Smart rules can be added to local and global modules. To use them, you need to have a marketing, CMS professional, or enterprise license. When you first add smart rules, you can only choose one rule type for each module. Click on Edit for dropdowns to make changes. Then, click Save to save your changes. The next step is to configure the rule that you want to add to your email campaign. If you need more control, you can add more rules that are based on the same rule type.

Personalization is critical in inbox marketing. The language and needs of your recipient should be specific. You cannot send the same email to everyone in your target persona list. Not only will this not work, but it will also negatively affect your email sender score. Fortunately, HubSpot provides a few helpful tips for personalization and smart content. If you’re unsure about how to use smart rules, follow the links below to learn more.

Smart content is the next step in personalized marketing. Smart content changes based on a website visitor’s behavior and interests. It can increase conversions by providing relevant content. In addition to personalized content, Smart Content lets you add rich text modules to your website. These rich text modules are easy to use in HubSpot. However, the rules that apply to your specific marketing plan are important to ensure that your emails are highly effective.

Templates

If you want to create an effective email marketing campaign, HubSpot email marketing templates are a great place to start. They are highly customizable and fully responsive. Plus, they’re cross-device compatible. And, thanks to their modular system, you can easily change or tweak any part of the template – from color to text. You don’t even need to know HTML or CSS to use the templates. And, they’re completely free to use!

One great thing about HubSpot email marketing templates is that they allow you to send different versions of your emails to your list. This way, you’ll be able to track and analyze which version of the email gets the best response and boost opt-in rates. HubSpot also includes a robust analytics system, so you can review email engagement and campaign data. You can see which links and images are most clicked or opened.

Once you’ve selected the HubSpot email template that best fits your needs, you can start creating your email. To add content to the email, you can drag content from the Content tab into the email editor. To make changes, hover over elements and click on the blue edge on the left. Drag them to a new position or click the clone icon to delete them. Once you’ve completed the design of your email, you’re ready to send it out.

To begin using HubSpot email marketing templates, follow these steps. Start by creating a new email. To do this, navigate to the Design Manager and click on “Beepro” in the template’s folder. In this folder, you’ll find HTML files that represent different email designs. To make the most of your email, you can also edit the email’s content with the help of HubSpot’s built-in editor.

Testing engine

If you are planning on using email marketing to drive business growth, you should be able to use the Hubspot testing engine to optimize your emails. This tool helps you improve the effectiveness of your email campaigns by giving you a complete data about your contacts. It tracks how often your emails are delivered, how many times they are opened, how many of them clicked on your links, how many bounced emails you get, and how many of your contacts unsubscribe. In addition to testing the email content, you can also check the performance of your landing pages. This feature helps you determine whether your landing pages are getting traffic, which means they are converting.

To use the Hubspot testing engine for email marketing, you will need to have Write permission. Then, you can send a test email to selected recipients. You can also test the personalization tokens. Once you’ve sent your email, you can check the results on your email client. After that, you can send your emails to your entire list and see which ones perform better. A test email is a good way to find out what type of changes you need to make.

With the help of Hubspot, you’ll know what to change and where to make improvements. The pricing structure varies depending on the size of your database. You should expect to pay between $10 and $100 for a thousand new contacts. However, the costs will pay for themselves once your new leads start rolling in. The other downside to using Hubspot is that it doesn’t offer A/B testing, which is crucial to optimizing email marketing campaigns.