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Lead Generation Higher Education8 min read

lead generation higher education

How to Increase Leads For Higher Education

There are several ways to increase the number of leads for higher education. Among them are student advisers, websites, social media, and chatbots. To maximize the impact of these strategies, higher education institutions should focus on all of these methods, ranging from student ambassadors to websites. This article explores these methods in more detail. However, before you get started, make sure you have a clear idea of what you’re trying to achieve.

Student ambassadors

Jacobs University is a higher education institution that has been focusing on lead generation. To achieve this goal, it has turned to student ambassadors as a peer-to-peer solution. Student ambassadors help Jacobs generate leads for the university, but their geographical scope is limited. That is why the university has leveraged its student ambassadors to create a digital student ambassador program. While this type of approach may not be ideal for some institutions, it has proved to be highly effective for some.

For example, a student ambassador could manage the social media accounts of the school. They can also take on the role of promoting a particular brand or event. The student ambassadors can also be tasked with creating social media content featuring the brand. They can also be given tasks such as recruiting other students to become part of the team. The compensation of the student ambassadors can be tied to the amount of marketing activity they do. The amount of compensation can be tied to the number of posts and social media interactions.

As a student ambassador, you can also promote the gender diversity of your college or university. For instance, a student ambassador could promote events related to women’s history, or women in business or industry. A student ambassador can also promote a university by promoting a female student. This way, students are likely to trust the perspective of a student ambassador. And, of course, this kind of work will generate more leads for the school.

In addition to their peer roles, student ambassadors can promote specific programs within their schools. For example, University of Alberta has a student ambassador program aimed at promoting the Faculty of Engineering. These students also share timely content with prospective students and highlight new programs. These programs can result in increased sales. In addition, student ambassadors can act as peer liaisons for the school, allowing the institution to increase its brand awareness.

You can manage all those students leads with the help of GOhighlevel software.


One of the most important parts of any website is its ability to attract and convert visitors. Prospective students visit education portals to find information on different colleges and courses. Moreover, they are provided with other information such as free resources, articles and discussion forums. These tools increase website traffic and lead generation by providing more options for marketing and free listing. This article will explain how to optimize your education portal’s marketing strategy for more students.

Your lead generation strategy will depend on the type of prospective students you want to target. Creating a website that offers downloadable content and helps prospective students make an informed decision about a study program will generate high-quality leads. Also, you should consider integrating social media platforms like Facebook, Twitter, LinkedIn, Google+ and YouTube for driving campus visits and applications. Among these channels, YouTube contributes massively to turning your organization into a thought leader in your specific niche.

The higher education industry is faced with a massive challenge. Increasing demand for specialized programs and education is challenging enough, but marketing for a more personalized experience is critical. Millennials and Gen Z, who are the most likely to enroll in a program, expect a personalized experience from institutions. Generic advertising and generic application processes won’t do. Social media ads are an increasingly popular means of higher education lead generation. And, according to a recent survey, 50% of Gen Z and 42% of millennials consider social media as the most relevant channel for ads.

Facebook’s lead ads are a convenient way to capture a student’s contact information. These ads automatically populate the user’s name and email when they click on the ad. That streamlines the lead generation process, and saves the time of interested students. They can be placed on any major social media platform. Moreover, Facebook lead ads are available in all major social platforms, including Instagram and Twitter.

Social media

Creating more leads is critical for educational institutions, since tuition is the biggest source of revenue. With technology constantly changing and the Internet barely 20 years old, it is vital to stay ahead of the competition. Search engine optimization, for example, has made incredible advances in targeting, personalization, and flexibility. New modeling and analytics tools allow marketers to create more effective multi-channel campaigns, identifying high-potential prospects. Content marketing, also known as inbound marketing, has gained credibility and is now considered equal to traditional push marketing.

YouTube is a fantastic resource for universities, as it attracts a niche audience. Videos of lectures and tutorials can help students better understand different subjects. University websites should also include these videos, which can also serve as educational content. YouTube also contributes to the organization becoming a thought leader by providing students with useful content. Videos attract a specific demographic and are therefore an excellent means to promote academic sessions and increase applications.

When it comes to targeting, Facebook’s Lookalike Audiences feature is particularly useful. These audiences are closely related to the audience in your database, so targeting them on Facebook will be a more effective approach. This strategy is especially effective for targeting a more qualitative audience. The smaller the audience, the higher its similarity. The more targeted your audience, the higher the potential reach of your ads. A social media campaign will increase your leads, while generating additional revenue for your school.

The strategy to use depends on your school and goals. For example, a university may use paid search to target prospects who are researching specific educational programs. Or, it could use remarketing to reach previous website visitors. Remarketing with Calls-to-Action (CTA) helps to engage with prospects who have previously viewed your website. These CTAs promote campus visits, application submission, and other vital information.


When generating new student leads, the recruitment process can be a daunting task. Prospective students want information about course fees, facilities, and admission requirements. On the other hand, current students are usually interested in logging into their account, not learning more about the latest courses. Chatbots for lead generation in higher education offer a solution to these challenges. Using automated responses, these bots can present students with the latest information, including relevant course information.

Chatbots can provide ongoing support to prospective students, answering common questions and helping them complete tasks on a website. This technology can also differentiate successful students from unsuccessful ones. Higher education marketing bots can handle a range of tasks, from taking an application to completing a campus tour. By providing instant information, chatbots can save administrative teams time for more complex tasks. Chatbots can be programmed to answer common questions and direct visitors to the appropriate department.

The implementation of chatbots is relatively easy. If you have the expertise and resources to create a chatbot, you can start generating leads in a matter of weeks. With GeckoEngage, you can get a live chatbot within a week. You just need to build a question bank and train the chatbot, then copy and paste a line of code onto the pages you want to target.

As conversational marketing continues to gain traction in higher education, chatbots can also support university administrative staff. A conversational assistant can convey your school’s unique personality and ensure a personal connection with your audience right from the start. With Landbot, university marketers can create their own chatbots with the help of no-code chatbot builders. These bots are easy to create, and can be customized with the university’s branding and identity.

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College search sites

There are various options available for advertising your business in college search sites. You can go for the traditional forms of advertising such as print ads, TV commercials, and radio spots. However, you should beware that these options might not produce quality leads. This is because the visitors may not have an interest in higher education. This is the main reason why social media platforms like Facebook and Twitter are not advisable for lead generation. College search sites are designed to reach out to prospective students and their parents.

In order to capture these leads, your business must establish a credible and professional website. This means that you must build an informative and credible site that will convert visitors into leads. You should also optimize your website for conversion, so that it will convert visitors into leads. By incorporating offers such as a free consultation, live chat, or email subscription, you can convert website traffic into leads. Your business will enjoy increased traffic and a higher return on investment.

Using College search sites for lead generation in higher education is an effective way to reach the prospective students. These leads might not have seen the College’s website before, but it is crucial to include links in all communications with the prospective students. This can be the program list, accolades, financial aid section, and other information. The links should be informative and easy to follow. You’ll be surprised at how much more prospects will click through and contact you.

Use social media platforms such as Reddit and Quora. Create a topic on the website and appoint a company representative to answer queries regarding the course. Answer questions about competitive exams, admission requirements, and campus life. Be careful not to pitch your institution in each post, and don’t use the same text in every answer. You can even create a sub-topic to organize queries into one place.

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