MyEmma Email Marketing – A Quick Guide
Myemma is a email marketing platform. You can use it to send email marketing campaigns to your customers.
Subaccounts
You can have multiple subaccounts for your Myemma email marketing software. The subaccounts are like separate users within Emma HQ. You can set the permissions of each subaccount based on the type of content that each subaccount needs to see. You can also share templates and content with them. You can even create subaccounts within Emma HQ for each of your different locations and departments.
First, you’ll want to setup your subaccount’s default sender address. This should be the same as your main physical address. Next, set up the state, city, and province. You can abbreviate the state and province, as well as the country. You can also add a phone number, but make sure to enter it without dashes. Make sure to change the time zone of each subaccount as well, otherwise you will end up sending to an address in your subaccounts list.
Once you’ve set up your subaccounts, you can assign them to specific users or to all of your accounts. You can assign one Manager to each account, or you can give each manager full access to all accounts. Once you have assigned a Manager, he or she will have access to Emma Support, create users and assign API keys. In addition, he or she can control the features of each subaccount, which will be helpful for your email marketing strategy.
When it comes to email marketing, Emma has a world-class feature set that makes it easy to manage. You can use it to manage individual clients, locations, or departments. Best of all, it’s easy to use. With less training, it’s easy for your employees to manage their own campaigns. They can even create multiple email campaigns. But if your business doesn’t have a huge budget to allocate, Emma will work for you.
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Audience groups
Emma allows you to group contacts for easy segmentation. Putting your contacts into groups makes it easier to find and send customized content to your specific audience. MyEmma Email Marketing makes it easy to organize and manage your contacts by category, geography, gender, customer type, and more. You can also use the audience groups feature to create a list of people who have shown interest in your products or services. You can also create audience groups to target specific groups of people with different types of content.
Once you have selected an audience group, you can use it to segment your contacts based on their interests and preferences. You can also create a test audience group to see how your marketing campaign performs. These test groups can contain up to 10 contacts and cannot be created from signup forms. Once you’ve created your groups, you can use them to send future mailings to test the new content. Just make sure to check the email recipients list for any duplicates, as this will ruin your campaign.
When you create your audience groups in Emma, you can enter only one email address per group. Emma will then automatically deduplicate all of your emails if the email address belongs to more than one group. You can create as many groups as you need for different mailing lists. You can also add new audience groups with Emma to target specific types of subscribers. There are several other benefits to using Emma. You can use Emma to test different email campaigns.
When you’re ready to segment your contacts, use the MyEmma Email Marketing Event API. This self-service tool automates personalization of emails, and is often used to power automated workflows. Emma Event API can receive data from any service, prepare it for download, and store it. It categorizes incoming email and applies filters at recipient, email client, and even the ISP level. You can also segment your contacts based on the contact information you enter.
CSV files
If you’re considering using Emma for your email marketing, you’ll want to make sure you understand how CSV files work. A CSV file is a standard data file format, separated by commas. Many applications use non-standard file formats, but CSV files act as an industry standard. They can be opened in a variety of programs. Here are some things to consider before exporting your contacts to a CSV file.
Emma was founded by Will Weaver and Clint Smith in 2003. They now employ over 130 people with their headquarters in Nashville, Tennessee. Their Portland, Oregon office also has a satellite office. The company is named after Emma, not because the founders were confused about what type of employee they would hire. Emma helps businesses send smart emails to their subscribers. Emma email marketing uses CSV files to import and export contact lists.
Xverify
MyEmma email marketing uses Xverify to clean your list. The tool requires a secret or API key for access to data. If you use Mailgun, you can plug in the API to view your list. The webview link is located at the top-right corner of your email. To use Xverify, you’ll need to have an account with Xverify and an API key for Emma.
Using Emma, you can create a custom landing page for each email campaign. Landing pages are essentially single webpages that appear in response to a marketing link. You can even create your own custom landing pages in Emma. The content of your email campaign is comprised of a combination of image placeholders and text boxes. It is vital to keep your list up to date. Emma also offers email campaign maintenance so you can make sure that it’s always up to date.
Xverify is also highly versatile. It works with other email tools, including JavaScript email validation, uploads, form builders, and more. Its email validation feature helps to ensure that your emails end up in the inbox of your recipients. By avoiding these problems, you’ll reduce the risk of spam complaints and high hard-bounces. The Xverify email marketing tool also helps you track data performance and offers reports for each platform.
If you’re using MyEmma Email Marketing, you’ll need to set up DKIM authentication before sending your email. If you’re not comfortable with this, you’ll need to forward the DKIM article to your IT team. Alternatively, you can use DMARC. The latter is a tool that protects against email spoofing. If you’re sending an email that has a DMARC record, you can contact Emma’s support team to set up the DMARC records for your domain.
Also checkout the pricing of the Emma email marketing software here.
Emma HQ
Emma HQ email marketing lets you create a beautiful landing page that your customers can share. You don’t need to be a developer to use Emma to do so. It also generates a sharable link to share on social media. MyEmma’s Email Marketing reporting tools are slick and easy to use, with colorful graphs and visual feedback. You can compare your campaign with similar campaigns in Emma’s community to learn what works and what doesn’t. You can export your campaign’s data to Excel or a CSV file to see how it performed.
Emma also makes sure that subscribers know about data collection by including opt-in consent toggles on its sign-up forms. It also offers permanent delete functions that allow customers to unsubscribe permanently. This way, if they wish to leave Emma, they can take all their data with them. Emma also assigns every customer a personal representative, with email and phone contact for any questions or issues. If you have any questions, Emma is happy to help.
The platform’s reporting and analytics tools are incredibly useful, as they offer real-time tracking of your campaigns. With segmentation tools, you can target specific audiences based on their recent purchases. You can even test your email content against different demographics, so that you can send the right message to the right person at the right time. In addition, you can export reports that show which messages have performed better than others. Emma is also easy to use, with only a few tabs on its interface. These are Home, Audience, Campaigns, Response, Automation, and Feedback.
Aside from its robust toolset, MyEmma Email Marketing also has a flexible pricing structure. The platform offers easy campaign management, template sharing controls, and an exercise dashboard that gives you insight into how well your campaign is performing. Emma also offers an email editor, which features a drag-and-drop interface that makes it easy to create great-looking emails for both desktop and cellular platforms. It is also important to note that Emma is not a free platform, so pricing changes can change at any time.
Watch the video below to learn more about MyEmma Email Marketing software.