text marketing for real estate

Text Marketing For Real Estate14 min read

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Text Marketing For Real Estate


Many misconceptions about text marketing for real estate have been debunked over the years. In this article we will talk about the rules and guidelines of text marketing for real estate, and how to ensure your campaigns are as effective as possible. Also, we’ll cover automation and results. And don’t forget to share your story with your prospects. After all, it’s not enough to sell a property! Text marketing can be a great way to engage with your prospects, and it can be as simple or as complicated as you make it.

Misconceptions about text message marketing for real estate

There are many myths surrounding text message marketing for real estate. The truth is, real estate SMS marketing can be an effective lead nurturing strategy that can increase your business. When done correctly, SMS messages can generate 94% open rates, versus a mere 24% for email. Moreover, 66% of people say they made a purchase because of a personalized text message. So, don’t be put off by these myths. Read on for tips to make text message marketing work for you.

First of all, it can be a great way to rekindle old leads. Unlike email marketing, text messaging can be used to contact leads in the middle of the funnel. As a real estate agent, you likely have a large database of potential clients who haven’t converted yet. By using text message marketing for real estate, you can convert these leads at the middle of the funnel.

YOU can use GOhighlevel software to do text marketing for real estate.

Rules and guidelines

If you’re thinking of using text marketing to promote your real estate business, there are a few important rules and guidelines you should follow. One of these is the opt-in and out rules. You should make sure to ask permission before texting your leads and track the opt-in status of every lead. It’s also important to choose a platform that is legally compliant with the latest federal laws. Keap handles all of the legal compliance details, so you can use text messaging features with confidence. Keap also has an opt-in and opt-out system, so you can explore this option.

Using text to communicate with customers and potential clients is a smart move. Real estate agents often send sensitive information to their clients, and text is the perfect way to remind them of their response deadline. You can also share special offers and promotions with clients through text, which is great for closing new business and generating repeat business. Rules and guidelines for text marketing for real estate are important for your business and your clients. Listed below are some tips on how to use text marketing for real estate.

When using SMS for real estate marketing, always remember to stick to 160 characters. Texts can be forwarded or recorded, so be sure to use the proper channel to communicate confidential and proprietary information. You should also include your name and contact information in your first few texts. This will establish your professional credibility and remind your homebuyer to contact you if they are interested in buying or selling a home. A simple way to do this is to use a text messaging platform that provides templates for your messages.

One of the best things about SMS for real estate marketing is that it is easy to use and is a great way to connect with leads. Text messages have an amazing 98% open rate, and are easy to send. You can use this technique to schedule showings, send information, or request estimates. You can also use SMS for real estate to make following-ups and other essential tasks easier. If you follow these guidelines, you’ll be well on your way to a successful real estate text marketing campaign.


When used correctly, real estate text message marketing is a powerful tool to build trust and nurture past clients. However, there are some things to keep in mind when using this medium for your real estate marketing. For example, keep in mind that despite its name, this is not the same thing as email marketing. Texts can be annoying, and opt-out rates may be high. So, make sure to follow all text message marketing guidelines to maximize your results.

Choose a platform that is compliant with all laws governing SMS. A great text messaging platform like Keap has handled detailed legal compliance issues and has built a trustworthy platform for its users. Moreover, you can explore the opt-in and opt-out features available in each platform. Ask your leads if they want to receive messages from you by sending them text messages. Likewise, be sure to track their opt-out status.

When it comes to real estate SMS marketing, start by creating a personalized message. Avoid using scripted conversations and aim for a friendly tone. You can even personalize the content of your message based on the interests and preferences of the prospects. It is important to understand that personalization goes beyond simply addressing your prospects by name. Consider providing personalized offers based on their profile and interests. Moreover, it is helpful to create various text templates for different scenarios or activities. This way, you can screen out the leads that are not interested. By tracking KPIs and keeping track of the results, you will be able to determine the most effective text template for each scenario.

Another important benefit of SMS marketing for real estate is that you don’t have to personally text clients. You can send automated text messages to your clients or use text blasts to reach your customers in real time. The benefits of using text messaging to market your real estate business are numerous. First, it can improve your communication turn-around time. Second, it allows you to send out messages on a daily basis. SMS messaging can be extremely efficient in reaching clients, so you’ll be able to market to them in a timely and professional manner.

Read this article to learn how to improve text messages open rate.


Automated SMS services are an excellent way to reach a large number of prospects and customers in a short amount of time. You can sync your text message service with your online calendar to send reminders whenever a scheduled appointment is approaching. Using text messages to market your real estate business is more cost-effective than sending emails and can generate leads. Listed below are a few of the benefits of text messaging for real estate.

With sales automation, actions from various teams and departments can be synchronized to make customer connection more seamless and efficient. Real estate text marketing has become the number one business strategy. Clients prefer this form of promotion because it is convenient and fast. Text messaging has helped real estate CRM systems improve their performance and reliability. When combined with email marketing, text messaging can create a powerful and personal tool for realtors. It puts communication in the hands of prospective clients.

Automated text messages enable real estate agents and brokerages to stay in touch with their clients on the go. They can also send high-value listings to their contacts, foster engagement, and move deals forward. The open rate of text messages is ninety percent, so you can expect your messages to reach your contacts within five minutes. Real estate agents can send photos and videos of their listings to increase attention and generate more leads.

Automated text messages can help realtors build trust with their leads and nurture their past clients. With this technology, real estate text message marketing is the new lead generation tool for realtors. Real estate text messaging can be automated to create drip campaigns and nurture past clients. And, because text messages can be personalized and relevant, real estate text marketing is quickly becoming an essential tool for real estate professionals. It can also help you grow your business.

Text Marketing For Real Estate

Why Use Text Marketing For Real Estate? The reason is simple: it works! You can increase your response rate by 94%. You can also alert your sales team about new clients or status updates. SMS (short message service) is legal, but there are rules for this marketing channel that you should understand. SMS laws are applicable to the real estate industry and in general. Here’s how to use it legally and efficiently for your real estate business.

Open rate of 94%

Using text messaging in your real estate business is an excellent strategy. The open rate of text messages is 94%, a far better open rate than that of email. The secret is to catch the recipient’s attention and keep it. With this in mind, here are some tips to maximize your open rate:

First, you need to pick a keyword. A good keyword is something unique to you, like your last name or business name. Secondly, choose a keyword that will allow people to find you easily. For example, if your business is selling condos, you can use “Condos Los Angeles” as your keyword. A personalized text will be more likely to be opened by a potential buyer, which means you can generate more leads.


Despite the costs of setting up email marketing campaigns, the use of text messages has many benefits for real estate professionals. Not only does text messaging allow for the sharing of sensitive information, it also ensures that important real estate information reaches clients quickly. Moreover, clients can easily opt-out of your marketing texts and block the number from which you receive text messages. In addition, text messages are also ideal for reminding clients of important appointments, like property visits.

Unlike traditional email marketing, text messages are more personal and feel closer to a real conversation than an impersonal email. Real estate agents can take advantage of this fact and use text message marketing to increase their leads. This method is a perfect fit for agents and brokers with high customer-to-service turnover rates. Moreover, it helps real estate agents personalize their communications with potential clients, who want to buy or rent a home.

One of the most popular SMS marketing methods is the use of keywords. Using the right keywords can turn your leads into customers. Choose different keywords for different properties. Also, make sure to use those keywords in your advertisements. In addition, make sure to include additional information about your real estate listings, such as a link to a sales page, or photos via MMS. SMS marketing is an excellent way to get leads and turn them into buyers.

Text messaging campaigns are extremely convenient. Most SMS marketing software allows you to upload your contact list and send messages to your prospects in batches. By scheduling messages and assessing the response rate, you can reach your target audience in a matter of minutes. You can even schedule automated messages to send to each contact in the database, saving you time and money. Further, SMS messaging software is easy to use, allowing you to create custom-made real estate campaigns without much trouble.


SMS marketing has become a highly effective way to market your real estate business. The number of people opting to receive text messages from real estate agents has increased by 68 percent. Whether you’re in need of a quick fix or a long-term strategy, texting can be a great way to reach prospective buyers. You can even set up a text group for those who want to receive information about new properties. This way, you can send your clients exclusive looks at new listings and information on new listings.

Text messaging is also useful for maintaining your business and answering inquiries from prospective clients. Unlike emails, texts carry more weight and are easier to remember. Text messages are also very convenient for clients. You can include a link to a particular property right in the message, and you can even send them reminders and updates about it via SMS. It’s an all-around win-win situation for your business. If you haven’t tried SMS marketing for real estate, try it today!

Besides being convenient, texting allows real estate agents to respond quickly to potential leads. With its 98% engagement rate, text marketing is an excellent way to prime your leads. It’s also simple to set up and can be used in tandem with existing marketing tools. For example, Wise Agent makes text marketing a seamless process. Users can upload new campaigns and add text messages to their existing campaigns. In addition to offering extensive reporting tools, Wise Agent offers SMS marketing capabilities.

Text messaging has become the preferred way to communicate among real estate agents. It offers speed and convenience, and is sure to be a popular choice in the year to come. SMS marketing for real estate can improve the productivity of real estate agents and increase the quality of customer service. So, what are you waiting for? Sign up for SMS marketing today. You’ll be surprised by the benefits! You’ll be glad you did.

Rules and guidelines

In order to be successful, real estate professionals need to abide by the rules and guidelines of text marketing for real estate. These guidelines are monitored by the Federal Communications Commission, Cellular Telecommunications Industry Association, and Mobile Marketing Association. Failure to follow these guidelines may lead to legal ramifications. To stay on the right side of the law, real estate professionals should use text messaging to promote their services only to people with whom they have an existing relationship or who have given their permission. Do not use this marketing strategy to solicit new clients.

To ensure that your text message campaigns are effective, you should always follow the rules and guidelines set by these platforms. Make sure that you ask for permission before sending text messages to leads and keep track of who opts in and out. Choose a legal platform for text marketing for real estate. Keap is an example of a legal text messaging platform. Keap takes care of legal compliance details for its members and has an opt-in/opt-out system for its users.

Remember that 98 percent of texts are opened and read by their recipients. When using text marketing for real estate, it is important to build trust between the homebuyer and the real estate agent. Ensure that your texts are distinctly valuable and useful to the client. Include updates on the market or showing scheduling as relevant. Text messages also allow real estate professionals to follow up on leads. Ultimately, real estate text marketing is an effective strategy for closing business and generating repeat business.

When using text messaging to market real estate, keep the text under 160 characters. Use short, descriptive text that explains your service or offers in plain language. Try to include a question or a CTA to make it clear that the client should contact you for further information. Using SMS for real estate marketing is not illegal but it is heavily regulated by different countries. This platform also offers templates for the text message messages.

Conversion rate

The conversion rate of text marketing for real estate leads is high, at almost three times that of email. A Leads360 study published in 2013 found that text message campaigns can convert as many as 328 percent of leads into clients. However, these new numbers are dubious and have come from biased sources. As a result, you should not make your next marketing decision based on this figure. Instead, focus on improving the conversion rate of leads in 2022.

The highest conversion rate for text messages sent to prospective clients is seen in one-off messages. Such texts are highly valuable because they are more personalized and can lead to further dialogue. For example, you can text potential clients to ask about their availability, request closing documents, or ask for their contact information. This way, you can ensure that the potential client stays engaged with your business. With the help of SMS marketing for real estate, your leads will convert into customers!

SMS marketing for real estate is a cost-effective option for small business owners. You can automate this text marketing method and integrate it with your CRM system to improve your conversion rate. It is also a good alternative to Google ads and Facebook. As long as you use the right tools and techniques, you can see impressive results from your text marketing for real estate. And, what’s more, SMS marketing is usually less expensive than other methods of digital marketing.

For those who are unsure about how to get started with SMS marketing, here are some reasons why it’s worth pursuing. First, SMS marketing allows you to reach out to your existing clients, build new leads, and promote your business. With a 98% open rate, it’s not surprising that clients prefer text messages. In fact, 68% of home buyers and sellers prefer to receive property information via SMS. Second, most people read texts within five minutes of receiving them. Thus, SMS marketing for real estate has a high conversion rate.


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